The History of Outwell – Camping & Caravan Direct

Outwell began in 1995, when Henrik Arens identified a gap in the market: high-quality family tents and camping equipment at reasonable prices. What started as a small, focused collection of innovative, thoroughly tested tents and a compact range of accessories quickly found its audience among campers touring sites across Europe.

The appeal lay in the simplicity of the offer. Buying everything needed for a family camping trip from a single brand suited retailers and campers alike, and the products carried thoughtful features designed to make the experience easier — leaving room for what matters most on a camping holiday: the moments worth remembering.

The concept proved successful from the start. Since that first spring in 1995, the brand has grown steadily and is now a leading name in family camping, sold in more than 45 countries.

Innovation and product quality remain the priorities. The company uses advanced rain and wind testing equipment to put its designs through their paces. Today the tent collection runs to more than 60 different models, while the accessories range has expanded to around 700 products, making it a genuine one-stop shop for families planning relaxed and memorable camping holidays.